No Glasto? No problem. At Croxley Park, Croxchella is coming to save the day.
Croxley Park’s Croxchella Festival event has been devised by the Activate team, which manages the Park’s events programme, focusing on 12 large events per year, working closely with the on-site team to develop concepts and oversee the delivery of each event.
Croxchella is designed to help employees, their friends and family, and the local community, get together in a celebration of summer. The mini-festival will take place on 31st July, when for one big day, Croxley Park will be transported to the Colorado Desert (home of the Coachella festival) for a festival-packed experience of music, dancing, eating, and chilling.
Open to all, the event will feature a giant Ferris wheel, glitz and glam in the form of glitter artists, airbrush artists, hair braiders, body marbling, live entertainment & DJs on the main stage, a silent disco, food trucks, Aperol Spritz Bar, giant festival flags and dressing, festival giveaways and so much more.
As guests flood into the festival field, giant colourful C-R-O-X-C-H-E-L-L-A letters will set the stage for this show-stopping and social-snapping festival, providing an Insta-worthy selfie-opportunity.
Giant 6m high silk flags will fly high above the bustling crowds and entertainment, creating a rainbow of colours and drawing attention from far away, helping revellers find their way to the festival grounds.
Our Emma Henson, Activate’s Place Marketing Manager, said:
“As our largest workplace engagement initiative yet, we’re excited to see Croxley Park buzzing with even more energy and joy. Our commitment to bringing workplaces to life continues to grow, with Croxchella being a shining example of how we create memorable experiences for communities.”
(more…)Andrew Sparrow, Director of Placemaking at Activate – Workman Placemaking, spoke to Tracy West at Retail Destination, for this feature about how his team of experts is making a difference in the retail space, and rapidly increasing effective enlivenment and destination marketing services within offices too.
Read examples of Activate’s work at chic retail destination St Christopher’s Place, London, as well as enlivenment at Grade II-listed, modernist office building, Smithson Plaza.
It’s all about expertise, says Andrew:
“Over the past four years, we’ve been able to build an expert team. We’ve got marketing people, we’ve got a lot of PR skills, we’ve got event management. We’ve got strategy and planning. It’s quite a broad church of experience, and on any project – whether it be a shopping centre or an office – we could take it from strategy, all the way through to delivery, and everything in between.”
Read the full feature below, or visit Retail Destination here.
Retail Destination interviews Andrew Sparrow, Director of Activate, Workman’s Placemaking team
For more information on Activate’s services, get in touch here: