Sorbon Estates appoints Activate to enliven
Waterside Quarter
Activate has been instructed by Sorbon Estates to develop both Destination Marketing and Placemaking strategies for Waterside Quarter, a new mixed-use development in Maidenhead.
The appointment, led by Esther Worboys, Placemaking Manager, and Megan Bywater, Digital Marketing & Events Executive, will see the Activate team implement a fully integrated marketing and stakeholder engagement strategy for the new restaurant, retail, and leisure district.
Esther Worboys said: “We are delighted to collaborate with Sorbon Estates and Shanly Homes to develop a marketing strategy that positions Waterside Quarter as a retail and leisure destination which appeals to local residents, potential tenants, and draws in visitors from a wider catchment area.”
Waterside Quarter, which already plays host to restaurant destination Bardo Lounge and a state-of the-art F45 Fitness Studio, is set to benefit from the Activate team’s wider enlivenment experience. Their first task will be to establish engaging digital channels and a vibrant seasonal events programme, in order to raise awareness and drive footfall.
Activate will also work closely with on-site occupiers, local businesses, community organisations and the Royal Borough of Windsor and Maidenhead to create a holistic programme that positions Waterside Quarter as a dynamic and lively place to live and visit, whilst also enriching Maidenhead town centre. The town offers connections to London Paddington in 19 minutes, and easy access to some of Berkshire’s best beauty spots.
