Team

Emma Henson

Place Marketing Manager

Having spent the past 10 years working in marketing within retail property and hospitality, Emma leads Activate’s Destination Marketing team, overseeing service delivery to support our clients’ destination marketing objectives, across offices and business parks, as well as retail and leisure spaces.

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Andrew Sparrow

Director of Placemaking

Having previously managed the master planning and delivery of Old Spitalfields Market, Andrew has delivered various placemaking projects for a wide range of investors, developers and local authorities, advising clients on commercially viable solutions for transforming spaces into destinations that deliver dynamic visitor experiences.

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Amy Young

Senior Account Manager

Amy’s experience includes account management of shopping centres and outlet scheme clients across the UK, having worked in the retail sector for ten years. Amy creates partnerships with on-site teams that enhance the offering and showcase the multi-channel Activate approach.

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Leonie Kirkham

Account Manager

Previously a social media analyst and responsible for numerous paid media campaigns across various social channels, Leonie joined the Activate team in 2021 and delivers the digital content for retail and commercial schemes.  Leonie also assists with the implementation of on-site activity, working with centre managers to create a calendar of exciting events and enlivenment.

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Hannah Baldwin-Quirk

Marketing Assistant

Hannah is a social and digital marketer, having managed multiple social media channels for firms including CKE Law, consistently ensuring brand voice, engagement, and consistency.

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Sophie Macleod

Marketing Assistant

Sophie is a digital marketing graduate from Sheffield Hallam University, specialising in content creation, social media strategy and data-driven marketing solutions.

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Workman Partners

The Activate team collaborate closely with the Workman property management and onsite teams to advise clients and deliver placemaking solutions on managed properties, tailored specifically to different types of asset.

Gavin Halliday

Partner - Welcome Offices

David Soar

Partner - Business Parks

Nick Hilton

Partner - Workman Retail & Leisure

Vicky Cotton

Director of Sustainability & Wellbeing

Member Organisations