Insights

‘C’ is for Croxchella

No Glasto? No problem. At Croxley Park, Croxchella is coming to save the day.

Croxley Park’s Croxchella Festival event has been devised by the Activate team, which manages the Park’s events programme, focusing on 12 large events per year, working closely with the on-site team to develop concepts and oversee the delivery of each event.

Croxchella is designed to help employees, their friends and family, and the local community, get together in a celebration of summer. The mini-festival will take place on 31st July, when for one big day, Croxley Park will be transported to the Colorado Desert (home of the Coachella festival) for a festival-packed experience of music, dancing, eating, and chilling.

Open to all, the event will feature a giant Ferris wheel, glitz and glam in the form of glitter artists, airbrush artists, hair braiders, body marbling, live entertainment & DJs on the main stage, a silent disco, food trucks, Aperol Spritz Bar, giant festival flags and dressing, festival giveaways and so much more.

As guests flood into the festival field, giant colourful C-R-O-X-C-H-E-L-L-A letters will set the stage for this show-stopping and social-snapping festival, providing an Insta-worthy selfie-opportunity.

Giant 6m high silk flags will fly high above the bustling crowds and entertainment, creating a rainbow of colours and drawing attention from far away, helping revellers find their way to the festival grounds.

Our Emma Henson, Activate’s Place Marketing Manager, said:

“As our largest workplace engagement initiative yet, we’re excited to see Croxley Park buzzing with even more energy and joy. Our commitment to bringing workplaces to life continues to grow, with Croxchella being a shining example of how we create memorable experiences for communities.”

Activate: bringing workplaces to life

Activate is increasingly applying its enlivenment skills to workplaces, from large central-London multi-occupier commercial spaces such as Moretown and Smithson Plaza, to smaller more boutique office developments including the Round Foundry in Leeds, and Quadrangle in Cheltenham.

With over 60 businesses, employing over 1500 employees onsite, the Croxley Park instruction is Activate’s largest yet, and joins the team’s growing portfolio of workplace appointments, all focused around occupier engagement and place enlivenment.

A core Activate principle is to create a joined-up approach with the onsite team, increasing quality and efficiency, both of planning and at the point of delivery.



Find out more about the event at Croxley Park.

Find out more about Activate Placemaking.


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