Activate – an experienced team of placemaking professionals, delivering services for retail, leisure and commercial schemes. We enliven spaces and engage communities, through a combination of placemaking consultancy and destination marketing services.
Placemaking
Placemaking
We develop and deliver commercially viable placemaking solutions that regenerate, repurpose and enliven assets, putting customer experience and social value at the centre of the each schemes placemaking strategy.
By using customer and stakeholder feedback to generate a common vision, we create places which enable innovation, enterprise and that support local economies and the wider community.
Destination Marketing
Destination Marketing
Our Destination Marketing team specialise in delivering integrated marketing programmes aimed at driving footfall, increasing spend and dwell time, supporting occupiers and connecting the destination to the local community.
The service works across all asset types delivering; strategy, creative, social media management, digital marketing, events management and community engagement.
Projects
St Christopher’s Place, London
Croxley Park, Watford
Quadrangle, Cheltenham
Insight
Social
Summer has arrived at @stchristophersplace - and it`s in full bloom. 🌺
What began with a a display of poppies has evolved into something even more striking: a canopy of flowers suspended across the estate- turning a well-known West End spot into an unexpected floral display.
Watch the full video and see how the square has been re-imagined for the season.
#activate #destinationmarketing
What can a year of paid social media achieve?
For one of our clients, @theportsolent - quite a lot actually. We ran multiple focused campaigns between April 24 – April 25 that delivered:
⭐1M+ impressions
⭐ 209,026 accounts reached
⭐ 2,068 new subscribers
⭐7,906 event responses
It`s a reminder that with the right strategy, creative that connects, and precise targeting, paid social can do more than drive number – it can spark real interest, build momentum, and bring people close to place.
Curious what this could look like for your business? Email us at activatemarkting@workman.co.uk.
#socialmediamarketing #activate #destinationmarketing
An Elton John tribute act, giant globe cash grabber activity, historical walking tours and Templeton the mascot were all part of the celebrations for Templars Square’s 60th anniversary!
Originally opened as Cowley Centre on 11 May 1965 and renamed Templars Square in 1989, the shopping centre marked six decades at the heart of the community with a vibrant, family-friendly event.
To celebrate the milestone, Amy Young joined the centre team for their celebrations and a piece of birthday cake!
#activate #destinationmarketing #templarssquare60th #60thbirthday
Unlocking the power of content creation in retail.
We believe that content creation isn’t just about producing videos or photos - it’s about creating stories that bring retail spaces to life and connect with audiences on a deeper level.
Content creation is one of the most effective tools:
📷 Driving awareness
📷 Building loyalty
📷 Boosting engagement
To celebrate the opening of the Pets at Home store at Manchester Fort, our team worked alongside a furry co-star, Leo, to produce a video that’s engaging, fun, and authentic. This isn’t just content; it’s a way to humanise a brand and create a genuine connection with customers.
#activate #destinationmarketing #placemaking #contentcreation
